Shure has a near 100 year history of innovation. Beginning as one-man operation, The Shure Radio Company began selling AM radio kits and components in 1925. Shure expanded in the 1930s to produce its first microphone, the Model 33N, which was the first reasonably priced microphone on the market. In the decades to come, Shure would expand its microphone production, as well as introduce headphones, cartridges, portable mixers and eventually wireless sound technology. In 1966 Shure changed rock-n-roll forever with the introduction of the SM58, the most popular microphone in the world. Shure has maintained its reputation for reliability, innovation and creative solutions in both the live sound and studio recording worlds, and continues to set the worldwide industry standard for these products.